In politics, poetry, or a company’s online presence – the right words can steer reality and provide an edge over the competition. I believe the old adage that asserts, “If you’re a real salesman, it doesn’t matter whether you’re selling thimbles or Cadillacs.” I think this is true for copywriters as well.
What sets the Copywriter apart from the Novelist is the ability to step away from his own point of view and focus instead on the needs of someone else, the client. He must identify what is unique and compelling about the business, product, or service offered, and describe it in a way that will enhance it’s presence, making it stand apart from and above the competition. He must be able to assimilate multiple perspectives, then identify and grasp the essence and the long term goals of his client.
Effective copy must speak in a language that is appealing and engaging to three audiences – the client, the client’s existing customer base, and the potentially new customers that will be drawn in and learning about the client for the first time.
Contact me today and let’s discuss your online business content requirements.
Let’s reach further. Together, we can touch your target audience and make them stop and pay attention. Because words matter. Give me a call at 714.309.8761 or contact us.