Born and raised in Southern California, my early memories are mostly flashes of skateboards, breaking surf and golden sun. I’ve always had a curious mind and an appreciation for words- the clever turn of phrase, the secret codes of subculture, the measured passage that sings to the ear.
After graduating from Cal State Long Beach with a BA in English, I traveled for a while, looking for something to write about. I found it in Journalism, Film and Television. One writing gig leading to the next, until I found myself slotted-in to retool a floundering QVC- type sales show on ShopNBC. I cut my sales-generating chops through those two years of fierce deadlines, all-nighters, and last-minute content changes.
The high-pressure television environment demanded that I quickly find the right words for a wide selection of differing products. I kept the producers happy. It became obvious that I had a knack for composing compelling Sales Copy.
I’ve been expanding, polishing and tuning my Copywriting skills, ever since. In my spare time I collect and ride vintage motorcycles and conduct an ongoing search for the perfect chimichanga.