Handian Construction Corp, Inc. Web Copy
This growing construction company had moved beyond their old web content, and wanted a professional and confidence-inspiring tone to elevate them into a larger arena.
I spoke with their president several times to learn about where they came from and where they wanted to go. The website content had to appeal to a specific type of client, while not closing the door on any of their old customer base. The copy had to focus on the company’s higher goals without losing sight of their previous successes. I tuned the words to personify the business. This balance of competence, aspiration, and achievement, carries a universal appeal to any potential client.