As an enthusiastic copywriter, I like the diversity of my clients. My skills as a content creator are always sharpened by the differences in wording and tone that are required to compose effective copy to meet their marketing and branding needs.
This film production company specializes in short promotional videos for the commercial market. They needed personality-driven content that captured their quirks and their passion, while underlining their professional backgrounds and expertise in film production.
I met them at their production offices for a brainstorming session and got an immediate read before a single word was spoken. Their work environment is a reflection of the company- fun, creative, positive, a busy confluence of images and ideas. As we talked, I could see the complexion of the copy forming. Three different personalities, with distinct strengths, bonded by a shared vision of modern commercial filmmaking.