Prototype & Short-Run Services, Inc.
This client was unhappy with their dated web content. It just wasn’t proving effective in generating interest for their sales force. The first step for them was to get a short video created for their Home Page that would look appealing, convey a lot of new information in a short time, and get customers to dig deeper into their manufacturing services.
I toured their facility, to get a visual idea of how the business is conducted on a day-to-day basis. I interviewed several primary employees- in sales, engineering and fabrication- and then spent time educating myself in the finer details of their business and their competitors. The narrative unfolded and I and took part in the actual filming. I’m sitting just off camera with a script, giving prompts and allowing the company people to put the information into their own words. When there’s a couple of cameras and a small crew only a few feet away, this conversational method puts people who are unaccustomed to being filmed at ease.